The Challenge: 

Tweed, a great boutique retail store with upscale home furnishings and accents, was directly across the street from a new monster mall with every store imaginable. How could we convince shoppers to cross the street to find their inner decorator on the other side?

 

The Solution: 

We made Tweed so much fun that shoppers couldn’t help but cross busy Broad Street and find their way to its doors. Clean design, bright colors and appealing photography attracted their eye. The whimsical copy gave Tweed a very distinct personality. (In the year this campaign first ran, Tweed’s sales rose by 40%.)